{"id":1207,"date":"2015-01-30T18:19:20","date_gmt":"2015-01-30T22:19:20","guid":{"rendered":"https:\/\/www.impactmedianc.com\/blog\/?p=1207"},"modified":"2015-01-30T18:19:20","modified_gmt":"2015-01-30T22:19:20","slug":"page-1-of-the_small_business_marketing_playbook-we-havent-written-yet","status":"publish","type":"post","link":"https:\/\/impactmedianc.com\/newSite\/page-1-of-the_small_business_marketing_playbook-we-havent-written-yet\/","title":{"rendered":"Page 1 Of The Small Business Marketing Playbook"},"content":{"rendered":"<p><strong>Small Business Marketing Playbook Page 1:<\/strong><\/p>\n<p><a href=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1209 size-medium\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-300x200.jpg\" alt=\"Internet Marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-200x133.jpg 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-300x200.jpg 300w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-400x267.jpg 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-600x400.jpg 600w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-768x512.jpg 768w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-800x533.jpg 800w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-1024x683.jpg 1024w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-1200x800.jpg 1200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/01\/open-book-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Ok, so we haven\u2019t yet written our Small Business Marketing Playbook, but when we do, page 1 will read like this:<\/strong><\/p>\n<p>We live in a world of advertisements. The average consumer is hit with over 1500 media messages per day. There are more platforms and avenues for ads than we can count. Try and digest this: at one point in 2012, Google was serving over <em>30 billion adsense impressions per day! <\/em> Here\u2019s another mind blowing number: US advertisers spent right at 140.2 billion dollars in 2013, according to a study done by <a href=\"http:\/\/www.businesswire.com\/news\/home\/20140325006324\/en\/Kantar-Media-Reports-U.S.-Advertising-Expenditures-Increased#.VMvs7C5IMru\">Kantar Media<\/a>.<\/p>\n<p>Add to this the seeming complexity of creating and delivering and tracking digital media messages, and it\u2019s no wonder that many small business owners are overwhelmed and frustrated with the whole process.<\/p>\n<p>And so what is a small business owner to do?<\/p>\n<p>Sam is passionate about bagels. He has developed a delicious batter and a handful of interesting flavors, and his bagels are light and airy on the inside and smooth and slightly chewy on the outside. His friends and neighbors have encouraged him to start his business for the last couple years, and last August, Sam decided to launch Low Tide Bagels. Initial support has been good, but in order to be profitable, Sam is going to need to increase sales by 40%. With a limited budget and little time to invest, how is Sam going to find the customers he needs to grow his business? Since he opened his little shop, he has been peppered with requests to place ads in local magazines and papers, to sponsor a radio show, to record a tv spot, to build a landing page, to buy mobile ads, and on and on.<\/p>\n<p>Perhaps you can sympathize. Your business began as a dream, an idea, a vision, a hope. It represents more than just a potential profit, but it is an extension of who you are, who you have been, who you hope you will be. It represents pride and freedom. It touches the corner of your mind and heart that you reserve for misty eyed moments.<\/p>\n<p>You\u2019re not alone. <a href=\"http:\/\/www.forbes.com\/sites\/jasonnazar\/2013\/09\/09\/16-surprising-statistics-about-small-businesses\/\">Forbes<\/a> reported in 2013 that over <em>543,000<\/em> new businesses are started each month in the US alone. 543,000! That\u2019s 543,000 hopes. 543,000 lives that can change. And they all will survive or fail (more than 543,000 businesses fail each month) according to their ability to connect their products or services with customers.<\/p>\n<p>I want you to succeed. I want your hopes and dreams to be fulfilled. I want your life to be changed in a positive direction, and for you to wake up next year a person full of optimism and excitement for tomorrow, rather than one beaten and bedraggled by disappointment and loss.<\/p>\n<p>This is the driving motivation for the creation of this book, the \u201c<strong>Impact Marketing Playbook For Small Business<\/strong>.\u201d In this playbook you will receive straightforward instruction on the how and what and why and where\u2019s of marketing that will get results at the budget you can afford. Let\u2019s get started on creating a bright future.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>I\u2019m ready to read it now! How about you? Do you find yourself in page 1 of our unwritten book? We would love to be of assistance in helping you achieve your goals. What is it that is holding you back from the next level? We&#8217;d love to hear from you.<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Need help with a marketing strategy? We can help. <a title=\"Click here\" href=\"https:\/\/impactmedianc.com\/newSite\/newSite\/marketing\">Click here<\/a> to get started.<\/em><\/p>\n<p>#SmallBusinessMarketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small Business Marketing Playbook Page 1: Ok, so we haven\u2019t  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,9],"tags":[18,159],"class_list":["post-1207","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-wilmington-nc","tag-marketing","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business Marketing Playbook - Page 1<\/title>\n<meta name=\"description\" content=\"Ok, so we haven\u2019t yet written 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