{"id":1300,"date":"2015-05-01T14:46:24","date_gmt":"2015-05-01T18:46:24","guid":{"rendered":"https:\/\/www.impactmedianc.com\/blog\/?p=1300"},"modified":"2015-05-01T14:46:24","modified_gmt":"2015-05-01T18:46:24","slug":"google-changed-the-rules-and-you-werent-prepared-now-what","status":"publish","type":"post","link":"https:\/\/impactmedianc.com\/newSite\/google-changed-the-rules-and-you-werent-prepared-now-what\/","title":{"rendered":"Google Changed The Rules, And You Weren&#8217;t Prepared&#8230;.Now What?"},"content":{"rendered":"<p><strong>Google Changed The Rules, and You Weren\u2019t Prepared. <\/strong><\/p>\n<p><strong>Now what? <\/strong><\/p>\n<p>April 21<sup>st, <\/sup>, Google <a href=\"https:\/\/impactmedianc.com\/newSite\/newSite\/blog\/responsive-web-design-no-longer-optional\/\">changed their algorithm<\/a> to heavily favor mobile-responsive websites and to penalize non-responsive websites. If you weren\u2019t prepared, you have noticed or will soon notice a drop in Google\u2019s search rankings if your website is not compliant. Do not despair! Here is a simple two question guide to help you know what to do next:<\/p>\n<ul>\n<li><a href=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic.png\"><img decoding=\"async\" class=\"alignnone wp-image-1301 size-full\" title=\"SEO \" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic.png\" alt=\"SEO Infographic\" width=\"800\" height=\"1200\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic-200x300.png 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic-400x600.png 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic-600x900.png 600w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic-683x1024.png 683w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic-768x1152.png 768w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2015\/04\/Now-What-Infographic.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>On what platform is my website built?<\/strong> \u2013 This is critical. Some web platforms can be adapted to be mobile responsive, and some cannot. Most custom websites can be modified to respond and adapt to mobile devices, but a lot of template based websites cannot (for example, GoDaddy template sites cannot be changed to adapt to mobile).<\/li>\n<li><strong>Will my website SEO?<\/strong> \u2013 Even if your site can be made mobile responsive, there are some platforms that are super difficult to optimize for search engines, so you are going to be fighting an uphill battle. Examples of responsive platforms that do not <a href=\"https:\/\/impactmedianc.com\/newSite\/newSite\/blog\/the-case-for-seo-or-search-engine-optimization-is-not-dead\/\">SEO<\/a> well are Tumblr, SquareSpace, and Wix. If this is the case for your website, it would be in your best interest to create a new site in a responsive, SEO friendly web platform. At Impact Media, we offer custom websites using the <a href=\"https:\/\/impactmedianc.com\/newSite\/newSite\/blog\/bootstrap-3-1-1-responsive-web-design\/\">Bootstrap framework<\/a>, which is mobile responsive web design from the ground up and SEO friendly out of the box. We also recommend WordPress for a budget friendly alternative that is also SEO friendly and responsive capable.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This isn\u2019t the first change Google has made, and it won\u2019t be the last. In the words of Winston Churchill, \u201cTo improve is to change, to be perfect is to change often.\u201d<\/p>\n<p><a href=\"https:\/\/impactmedianc.com\/newSite\/newSite\/contact\">Let us know<\/a> how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Changed The Rules, and You Weren\u2019t Prepared. Now what?  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,29,20,5,1,7],"tags":[165],"class_list":["post-1300","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-mobile-websites","category-responsive-web-design","category-seo-search-engine-optimization","category-uncategorized","category-web-design","tag-responsive-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Changed The Rules, And You Weren&#039;t Prepared....Now What? - Impact Media Solutions<\/title>\n<meta name=\"description\" content=\"Google is now favoring mobile responsive websites, and your SEO could suffer if you are not compliant.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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