{"id":1848,"date":"2016-02-01T15:24:23","date_gmt":"2016-02-01T19:24:23","guid":{"rendered":"https:\/\/www.impactmedianc.com\/blog\/?p=1848"},"modified":"2016-02-01T15:24:23","modified_gmt":"2016-02-01T19:24:23","slug":"carolina-panthers","status":"publish","type":"post","link":"https:\/\/impactmedianc.com\/newSite\/carolina-panthers\/","title":{"rendered":"How the Carolina Panthers Became the Most Marketable Team in the NFL"},"content":{"rendered":"<h2 style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-1867\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-300x51.png\" alt=\"The Carolina Panthers Keep Pounding to the Superbowl\" width=\"300\" height=\"51\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-200x34.png 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-300x51.png 300w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-400x68.png 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding.png 582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2 style=\"text-align: center;\">There&#8217;s a bandwagon that everyone is jumping on and it just so happens to be the Carolina Panthers.<\/h2>\n<h3 style=\"text-align: center;\">When Ron Rivera and Cam Newton joined the franchise in 2011,<br \/>\nthe team&#8217;s Facebook page had only 171,960 likes.<\/h3>\n<h3 style=\"text-align: center;\">Fast forward to February 1, 2016\u00a0and the Panthers&#8217; fan page has\u00a0increased its\u00a0audience by\u00a0over\u00a01100% with<br \/>\nover\u00a02 million Facebook likes!<\/h3>\n<p>So let&#8217;s go back to the 2011 season, when the Carolina Panthers&#8217; franchise debuted its makeover, with new head coach Ron Rivera and fresh quarterback Cam Newton. The 2011 season wrapped up with a 6-10 record, one that needed much improvement. In the years since 2011, Ron Rivera and his staff have built a team destined to win football games, with Cam Newton front and center.<\/p>\n<p>It&#8217;s been a long time coming, developing a team that can consistently win football games &#8211; but the Panthers&#8217; 15-1 record is proof that 2015 has been the breakout season for the Carolina Panthers.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1868 aligncenter\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/cam-newton-300x247.png\" alt=\"Cam Newton's Versace Pants\" width=\"300\" height=\"247\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/cam-newton-200x165.png 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/cam-newton-300x247.png 300w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/cam-newton-400x330.png 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/cam-newton.png 580w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Panthers&#8217; apparel is selling out nationwide, and so are Cam&#8217;s signature Versace pants.<br \/>\n<a href=\"http:\/\/www.lyst.com\/clothing\/versace-barocco-zebraprint-jeans-black\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here to Order Your Own Pair!<\/a><br \/>\nCarolina fans are emerging from remote places coast to coast! But all the fanfare hype isn&#8217;t just about their outstanding record &#8211; a lot of it has to do with the atmosphere surrounding the entire football team.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1867 aligncenter\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-300x51.png\" alt=\"The Carolina Panthers Keep Pounding to the Superbowl\" width=\"300\" height=\"51\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-200x34.png 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-300x51.png 300w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding-400x68.png 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/keep-ounding.png 582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>So, how have the Carolina Panthers gained the reputation as one of the most marketable teams in the NFL&#8230;?<\/p>\n<h2 style=\"text-align: center;\">\u00a0Brand Awareness<\/h2>\n<h3 style=\"text-align: center;\">The Carolina Panthers have created a brand awareness<br \/>\nthat goes beyond a recognizable logo.<br \/>\nTheir celebratory dances\u00a0are\u00a0an example<br \/>\nof how they were able to create<br \/>\na viral following.<\/h3>\n<p>The Panthers&#8217; were only a &#8220;dab&#8221; away from going viral &#8211; and that&#8217;s when Cam Newton threw for a touchdown and began\u00a0the dance that would define the Carolina Panthers.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1872 aligncenter\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3-222x300.jpg\" alt=\"Cam Newton Dance\" width=\"222\" height=\"300\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3-200x270.jpg 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3-222x300.jpg 222w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3-400x539.jpg 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3-600x809.jpg 600w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/Can-Newton-dance3.jpg 640w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/p>\n<p>The Carolina Panthers found a unique way to identify themselves as a team through the way they celebrated. It went beyond your\u00a0typical end zone behavior when Cam Newton\u00a0<img decoding=\"async\" class=\"size-medium wp-image-1873 alignleft\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball-300x169.jpg\" alt=\"Carolina Panthers vs New York Giants\" width=\"300\" height=\"169\" srcset=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball-200x113.jpg 200w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball-300x169.jpg 300w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball-400x225.jpg 400w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball-600x338.jpg 600w, https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2016\/02\/camball.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> began handing off game balls to fans in the stands after putting points on the board.\u00a0It&#8217;s been such consistent behavior that you can expect it from Cam Newton and the Carolina Panthers. The team has established the expectation that they will &#8220;dab&#8221; in the end zone and then give the football to a lucky kid in the stands.<\/p>\n<p>The way the Panthers celebrate is a display of their strong team spirit; which is the backbone of their brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jump On The Bandwagon:\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.wsoctv.com\/news\/sports\/panthers-pride-growing-24-hours-ahead-super-bowl-s\/nqD3G\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here<\/a>\u00a0to Watch Fans Cheer as the Carolina Panthers Depart for Superbowl 50.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/CarolinaPanthers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here<\/a>\u00a0to\u00a0Like the Carolina Panthers on Facebook<br \/>\n<a href=\"https:\/\/twitter.com\/Panthers?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here<\/a>\u00a0to Follow the Carolina Panthers on Twitter<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a bandwagon that everyone is jumping on and it  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16,212,1],"tags":[],"class_list":["post-1848","post","type-post","status-publish","format-standard","hentry","category-cool-stuff","category-facebook-marketing","category-marketing","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Makes the Carolina Panthers the Most Marketable Team<\/title>\n<meta name=\"description\" content=\"How the Carolina Panthers gained over two million Facebook likes and grew their fan base over 1100% in just three years.\u00a0\" \/>\n<meta name=\"robots\" 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