{"id":2406,"date":"2012-07-13T10:51:21","date_gmt":"2012-07-13T14:51:21","guid":{"rendered":"https:\/\/www.impactmedianc.com\/blog\/?p=540"},"modified":"2012-07-13T10:51:21","modified_gmt":"2012-07-13T14:51:21","slug":"the-importance-of-understanding-your-website-in-todays-internet-universe","status":"publish","type":"post","link":"https:\/\/impactmedianc.com\/newSite\/the-importance-of-understanding-your-website-in-todays-internet-universe\/","title":{"rendered":"The Importance of Understanding Your Website in Today’s Internet Universe"},"content":{"rendered":"

If you’re website isn’t generating the business you feel it should, don’t blame the website.\u00a0 It might be you.<\/p>\n

I recently met with a client who felt that his website was nothing more than an online brochure\u2026it was nice to have, but only two calls in the past year were generated from someone visiting his site.\u00a0 He mentioned that he had read an article that his particular industry (wealth management) wasn\u2019t really suited for developing leads from the internet.<\/p>\n

My immediate question to him was, \u201cHow old was that article?\u201d<\/p>\n

He admitted that it was a little dated and that<\/em>, in a nut shell, is the problem with many business owners today when it comes to how they view their website.\u00a0 Their ideas and perceptions of the internet are dated<\/p>\n

One of the most common metaphors I have heard is that the internet is the Wild West.\u00a0 Well guess what happened to the Wild West?\u00a0 People started laying their claims and developing their lands.\u00a0 Pretty soon it wasn\u2019t the Wild West anymore; it became an industrialized segment of our country.\u00a0 That is what has happened with the internet.\u00a0 It has gone to the next level and that means as a business or marketing manager, you have to be aware of these changes.\u00a0 Do you know about responsive web design, or that Flash doesn\u2019t work on iPads and iPhones, or that your website copy (the written content) is incredibly important to search engine optimization.<\/p>\n

At the end of the meeting I told him that in a year from now, I wanted him to receive viable leads WEEKLY from his Impact Media built site.\u00a0 That is purpose of a business website\u2026to generate leads for your company.\u00a0 It is not just a billboard; \u00a0it is a 24 hour sales representative whose sole function is to capture the attention of someone who is looking for your product or service.\u00a0 Because it is a digital world, your options of how you program your online sales representative are almost endless.<\/p>\n

Let\u2019s look at this way..<\/p>\n

You have hired a new salesperson for your business.\u00a0 That salesperson has a good look, they dress nice and they have some familiarity with your product or service.\u00a0 You put them out there and how do you think they are going to do?\u00a0 They will probably do okay and get you some business based on their surface skills.\u00a0 But that\u2019s not what a successful company does.\u00a0 The companies that are constantly out-performing their goals are the ones that thoroughly train their sales staff.\u00a0 They make sure each account manager knows that company inside and out and then they equip them with whatever tools they need to create a compelling presentation.\u00a0 If you do this then you have not only maximized your salesperson\u2019s potential; you have maximized YOUR earning potential.<\/p>\n

It\u2019s the same thing with a website.\u00a0 You can\u2019t just toss up a website, even it if looks good and has all the proper information and expect it to maximize your earning potential.\u00a0 I have read countless ads on Craigslist that read, \u201cSmall business needs website but has limited budget. This is the perfect opportunity for a college student.\u201d\u00a0 I call this the Craigslist Blues.\u00a0 They are absolutely correct in one way.\u00a0 It is the perfect opportunity for a college student because the college student needs experience and cash.\u00a0 However, it\u2019s a terrible business decision.\u00a0 A college student doesn\u2019t know the ins and outs of the ever-changing world of the internet and while that business owner may, theoretically, end up with a good looking site, its underlying function could be completely worthless.<\/p>\n

Here is another example:\u00a0 The other day, I met with an attorney who had traded out legal services for web design services.\u00a0 Her \u201cdesigner\u201d ended up using a FREE online service to create her site.\u00a0 The attorney asked me to take a look at it and give her my opinion.\u00a0 I found all her contact information, which legal services she offered, times of business, a bio, pictures of her, and some pictures of the city (which I am positive were used in violation of copyright laws).\u00a0 What this lawyer had was a Flash based website that wouldn\u2019t function on an iPhone or an iPad; it wasn\u2019t set up to be found by Google and it completely lacked a responsive design. It was a website that would have worked well in 2002, but had she stuck with it, she\u2019d have cut herself off from maximizing her revenue potential.\u00a0 She is now a client of Impact Media.<\/p>\n

A good web developer will create a site for you that offers responsive web design which means that no matter what device you are viewing the website from, it will look proper and easy to read. This is crucial with the ever expanding world of smartphone ownership and our reliance on them for internet browsing.\u00a0 A good designer will create a layout that will look professional and will play on the psychology of the web viewer.\u00a0 They will optimize the copy so that the search\u00a0 engines will find it using the most recent search methods.\u00a0\u00a0 Up-to-date knowledge is crucial because Google, Yahoo and Bing are constantly updating their search engine algorithms.\u00a0 Google makes minor tweaks to their process 200 to 300 times a year and they make 3 to 5 major changes each year.<\/p>\n

So now you\u2019re saying, Okay C.S., I have a professionally built website optimized by the right keywords, with a responsive web design that includes a 60 second video of me presenting my company…bring on the leads<\/p>\n

You are definitely closer, but it\u2019s not quite that<\/em> simple.\u00a0 In my next blog entry I will discuss the most effective marketing strategy for your website in today\u2019s internet climate.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re website isn’t generating the business you feel it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,33],"tags":[],"class_list":["post-2406","post","type-post","status-publish","format-standard","hentry","category-web-design","category-website-usability"],"yoast_head":"\nThe Importance of Understanding Your Website in Today's Internet Universe<\/title>\n<meta name=\"description\" content=\"If you're website isn't generating the business you feel it should, don't blame the website. 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