There is a soap opera playing out right now between the major search engine providers.\u00a0 Google, who has been the king of the playground for the past few years is finding that the other kids don\u2019t want to play nice.\u00a0 Apple has decided to replace Google Maps with its own mapping app and if you are looking for the YouTube app on the new iOS 6 operating system, don\u2019t bother.\u00a0 Apple is further separating itself from Google and why shouldn\u2019t it?\u00a0 Eric Jackson, a contributor for Forbes.com recently wrote a great article on why Apple should partner with Yahoo (click here to read the article).\u00a0 He pointed out that since Yahoo doesn\u2019t have a mobile operating system that they wouldn\u2019t be a competitor and therefore would be the perfect search engine solution for Apple.\u00a0 He also suggested that Yahoo should take back control of its back end search from Microsoft since their new mobile search application Axis is doing so well and will continue to improve.\u00a0 Marissa Mayer, the new CEO of Yahoo seems to be the kind of person that would pull the trigger on such a proposal.\u00a0 She also seems like she might be the first CEO Yahoo has had in a while that will bring the company back to dominance.<\/p>\n
In other search engine news Facebook has just announced its new Graph Search.\u00a0 No longer will you need to post on your timeline questions to friends like, \u201cWhere is a good Sushi restaurant?\u201d\u00a0 These kind of posts usually solicit a few answers, but then you still end up going to Google or Yahoo anyway.\u00a0 With Facebook\u2019s new Graph Search, it will scour your friends likes and give you all the answers you need.\u00a0 It will be very interesting to see how that affects Google’s saturation.<\/p>\n
So how does this affect your SEO<\/strong>?\u00a0 A good search engine optimization<\/strong> company stays on top of the drama.\u00a0 Here at Impact Media we are keeping a very close eye on how the Apple\/Google drama plays out because it will affect how we optimize.\u00a0 If Apple did utilize Yahoo then it would place a much higher value on the time we spend optimizing for the Yahoo search engine.\u00a0 Right now Google has a 70% share of the search engine market so most of our time is concentrated on optimizing for that particular engine.\u00a0 Now with Facebook\u2019s new Graph Search, there is a new wrinkle that has been thrown in.\u00a0 As an SEO company<\/strong> at the top of our game, we have to reformulate our process to include the new Graph Search for the appropriate clients.\u00a0 This is part of the reason why SEO<\/strong> isn\u2019t a cheap marketing strategy, but when you are using the services of a good company who understands the ever changing landscape of the search engine universe, you will get a much higher return on your investment.<\/p>\n","protected":false},"excerpt":{"rendered":" There is a soap opera playing out right now between […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[101,22,99],"class_list":["post-2422","post","type-post","status-publish","format-standard","hentry","category-seo-search-engine-optimization","category-wilmington-nc","tag-graph-search","tag-search-engine-optimization","tag-seo"],"yoast_head":"\n