{"id":2430,"date":"2013-03-08T09:25:09","date_gmt":"2013-03-08T13:25:09","guid":{"rendered":"https:\/\/www.impactmedianc.com\/blog\/?p=683"},"modified":"2013-03-08T09:25:09","modified_gmt":"2013-03-08T13:25:09","slug":"choosing-the-right-seo-company","status":"publish","type":"post","link":"https:\/\/impactmedianc.com\/newSite\/choosing-the-right-seo-company\/","title":{"rendered":"Choosing the right SEO Company"},"content":{"rendered":"<p><b>When choosing your <\/b>SEO company<b>, ethics should play a major role.<\/b><\/p>\n<p><i>The difference between White Hat and Black Hat <strong>SEO<\/strong> could cost your company dearly.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Here at Impact Media Solutions we perform a combination of White Hat and Organic search engine optimization methods.\u00a0 White Hat <strong>SEO<\/strong> means that we follow the rules and guidelines set forth by the search engine companies, mainly Google.\u00a0 If you have been put in charge of finding the right <strong>SEO<\/strong> service for your company, you will want to do a little research and make sure that any company you are considering has a reputation for high ethical standards.\u00a0 If you choose an <strong>SEO<\/strong> service provider that tries to circumvent the rules or blatantly break them (referred to as Black Hat SEO), then you are putting your company at risk of losing a considerable amount of business.\u00a0 Interflora is a great case-in-point.<\/p>\n<p>Recently Interflora, which is a UK based flower delivery company, was unexplainably dropped from Google\u2019s search engine\u2019s organic results.\u00a0 Organic means naturally occurring so in the search engine world, these are the results that follow the paid ad section at the top.\u00a0 If you were to type Flower Delivery UK into the Google search engine, Interflora was nowhere to be seen.\u00a0 The omission went on for eleven days and later we learned from Barry Schwartz\u2019s article on SearchEngineLand.com (<a href=\"http:\/\/searchengineland.com\/google-says-no-comment-on-why-interflora-was-penalized-149308\">click here for article<\/a>) \u00a0that a few bloggers had posted tweets that Interflora had asked them to remove any links back to the Interflora website.\u00a0 This led to our <b><span style=\"text-decoration: underline;\">assumption<\/span><\/b> that Interflora, or their <strong>SEO<\/strong> service provider, was involved in paying for pages that pass PageRank (through gifts or monetary means).\u00a0 What that means is they were paying bloggers to write posts that included a link back to the Interflora website.\u00a0 This is a huge violation in the Google rule book.\u00a0 If a blogger wants to write about your company and add a link, then that\u2019s their business, but to pay them to do that creates non-organic search results and is a highly unfair practice.<\/p>\n<p>To take the explanation a little further, we are now handling the <strong>SEO<\/strong> for a local based carpet and upholstery cleaning company.\u00a0 It is operated by two men who have taken a very scientific approach to the process and they have built a solid clientele based mostly on word of mouth.\u00a0 Now let\u2019s say that a large carpet cleaning company comes into town and they have a monster marketing budget.\u00a0 We\u2019ll call them Super Ultra Carpet Cleaning.\u00a0 Super Ultra Carpet Cleaning begins paying bloggers to write about various carpet cleaning topics and in each post they include a link to the Super Ultra Carpet Cleaning website.<\/p>\n<p>Imagine one night you are enjoying a glass of red wine and you accidently spill some on the carpet and now you need to get your carpet cleaned.\u00a0 You go to Google.com, type in carpet cleaning wine stains and out of the first twenty results, 15 are blog entries about how to get red wine out of your carpet and they all inexplicably link back to Super Ultra Carpet Cleaning.\u00a0 This does two things.\u00a0 It greatly reduces the chances of any other cleaning company like our client from showing up on the search results.\u00a0 \u00a0Secondly, it gives a psychological advantage to Super Ultra Carpet Cleaning.\u00a0 We know that 75% of people who use search engines do not go past the first page of their search results \u00b9.\u00a0 We also know that people typically do not read the entire content snippets returned in search results, but rather they scan them for names and adjectives.\u00a0 If they see Super Ultra Carpet Cleaning over and over again, then they are going to assume it\u2019s a great, well known company unless they see negative adjectives accompanying the listing.\u00a0 In essence Super Ultra Carpet Cleaning has created a search results monopoly and this is highly unethical.<\/p>\n<p><b>\u00a0\u00a0\u00a0\u00a0 Back to Interflora&#8230;<\/b>\u00a0 It took 11 days before they were reinstated into the Google search results, but when they came back, they ranked 9th for \u201cflowers\u201d\u20267th for \u201cmothers day flowers\u201d\u20268th for \u201cflower delivery\u201d\u20269th for \u201cflowers delivered\u201d\u2026&amp; 10th for \u201croses\u201d \u00b2.\u00a0 Imagine how much money they lost in those omitted 11 days and now they are ranking below six to nine other companies where before they always ranked in the top three of each category.\u00a0 When an <strong>SEO<\/strong> company does things the wrong way, it can cost your company dearly.<\/p>\n<p>When you are searching for the right <strong>SEO<\/strong> company, make sure you ask for references.\u00a0 Then search for those references on various search engines and see what you find.\u00a0 If there is an inordinate amount of material from bloggers not affiliated with the company that all include hyperlinks back to the company\u2019s website, or if you find pages that have links to the website, but the content has nothing to do with what the company does, then that should raise a red flag.\u00a0 Also make sure to call the reference and ask if they are happy with their return-on-investment.\u00a0 If their answer is yes and the searches return clean, high ranking results, then chances are you have found a good, ethical company to deal with.<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" class=\"aligncenter size-full wp-image-686\" title=\"SEO\" alt=\"SEO\" src=\"https:\/\/impactmedianc.com\/newSite\/wp-content\/uploads\/2013\/03\/SEO.png\" width=\"300\" height=\"241\" \/><\/p>\n<p>\u00b9 This statistic was collected from Eric Siu\u2019s article on SearchEngineJournal.com (<a href=\"http:\/\/www.searchenginejournal.com\/24-eye-popping-seo-statistics\/42665\/\">click here to read the article<\/a>)<\/p>\n<p>\u00b2 These statistics were collected from Matt McGee\u2019s article on SearchEngineLand.com (<a href=\"http:\/\/searchengineland.com\/interflora-gets-google-rankings-back-150366\">click here to read the article<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When choosing your SEO company, ethics should play a major  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[22,99],"class_list":["post-2430","post","type-post","status-publish","format-standard","hentry","category-seo-search-engine-optimization","category-wilmington-nc","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO in Wilmington NC<\/title>\n<meta name=\"description\" content=\"Choosing the right SEO Company is very important to getting the right results to your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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