In my last blog I discussed how many business owners are out-of-touch with today’s internet and that even if you do have a website that has a responsive web design, a great look, and is set up properly for search engines, you still have more to do to turn it into a lead generating machine. That’s today’s subject…True Internet Marketing.
True internet marketing isn’t web banners, it’s not Facebook or Google ads, it’s search engines. There isn’t anything more direct in marketing than someone typing in exactly what they want. Search engines have become our personal assistants. If you look at SIRI from the iPhone 4S, you will see and hear what is the next level in search engine development. People don’t use the phone book anymore. What they use is Google. Google has captured 70% of the search engine market and they have done so by marketing their name as a verb. Think about when you have to blow your nose. Do you say, “I need a tissue,” or “I need Kleenex”? It’s the same with Band-Aid. Is there even another name to refer to it?
At Impact Media we offer what is called Search Engine Optimization. That means we work diligently to make sure your website is not only found, but as close to the top of the list as possible when someone searches for your product or service in your area. While we do optimize for Yahoo and Bing, they account for only 11 and 5 percent of the search engine market. That’s why we’re obsessed with Google. That’s what people are going to use and that’s the main gauge we use to determine how effective our SEO is for a company. When someone searches for computer repair, or mortgage broker, if you come up 15th on the Google results, how many people do you think are going to go through the first fourteen and not choose someone? They’re going to choose from the top five to ten they see.
Now there are plenty of SEO companies out there and they will spout off statistic after statistic of what your return-on-investment will be with them. They will make claims how they are a transparent company with nothing to hide. Then they will lock you into a year long contract and if you don’t think they’re doing a good job for you, then your stuck in a bad contract. I have sat in on two different local SEO companies presentations and both used these tactics. My questions was, “Why do you even need to say that? If you’re so good and so transparent, give me a name of one of your SEO clients and let’s google them. Let’s find out how good you are. At Impact Media there are no contracts for SEO. Our goal is to get you as high up that Google Search as possible and if you aren’t seeing a return on your investment, fire us. We can say that, because we’re that good.
At Impact Media we’re not here just to market you to Wilmington, we’re here to market you to the world. That starts with your website and ends with your SEO.
Thank you very much,
C.S. Alexander
