When you are designing or re-designing your site you want it to look good, but there are other factors to take into consideration. The biggest of course is that you want it to produce revenue, either through lead conversion, or merchandise transactions, that is why making your site user friendly should take precedence over everything else. This is not a onetime endeavor however, when your site goes live you should be monitoring how people are using it and where you can make improvements. You should treat it like a living extension of your business. If you respond to your clients by making a better site by catering to them, they will respond by using your services more often, it is that simple. We use tools like Heat Maps (Pictured Below) and Analytics, along with various other tools to accomplish these tasks. Ongoing user testing will produce a better website for your business and in turn grow your business beyond what you have seen before. This is not a new idea, it is something that most successful webmasters do for their clients already in various programs. If you are interested in learning more about User Testing on your website or other programs such SEO (Search Engine Optimization), SEM (Search Engine Marketing) or even just setting up Analytics on your site please me know and I will be happy to help.
Heat Map User Testing
